Here's what I'm thinking - I announce ahead of time a day/week at random as "Hug a Beta (timeframe)", and encourage people to write in appreciation (or make artwork etc) of their betas, their own positive beta experiences (as being one or working with one etc) and actually NAME NAMES.

I can't wrap my head around the fanfic (art etc) awards/nominees lists that have dozens and dozens of nominees - except in the beta catagory, and maybe there are one or two people named.